Monitoring your Traffic
If you own or manage a website, it's good to know when it goes down, especially if you have paid traffic going to it. That way, you can pause ads/marketing spend if and when there is ever a problem.
Most web hosts claim 99.9% up-time and in my experience, that's almost true. But there are many websites on the internet that are either using a basic hosting packages, have a misconfigured server, or built by a web developer who doesn't fully test a new change or update.
Any of these things can knock a website offline, and if you're spending money on traffic, you're throwing your expensive clicks away.
What is a Website Monitor?
Website Monitors will 'ping' or simulate a click to a website at certain intervals and if a response is not received, can alert you via email or sms when the site is down.
It's great for web admins who publish their own sites and content, but it's also definitely a good choice for a marketer sending clicks to someone else's site.
Uptime Checks can typically be set at 1, 5, 15 or more minutes intervals and alerts can go out by email or sms. Uptime Checks can alert you when a site goes down, and again when the site is up.
My favorite service to use is Monitis.
The service is very affordable. Roughly $.80 per monitor, per site, per month, but you need to spend at least their minimum per month, $12.
Ping intervals can be set as low as 1 minute and there are multiple locations you can monitor from. (at additional fees)
The service also displays a graph of the average response times for each ping, so you can determine if a site is slower than normal. If it's a site you manage, you could consider some optimization tweaks or upgrading to a better hosting plan. A better option may even be a VPS.
As I like to provide options so people can make informed decisions, here's also a few free services.
UptimeRobot
UptimeRobot's free service allows you to have multiple monitors (up to 50), but the shortest ping interval is 5 minutes. That should be sufficient for most marketers.
If you need 1 minute intervals, you can upgrade for just $5.50 per month (if monthly), but this seems to be the only service UptimeRobot offers.
Pingdom
Pingdom, also has a free service, but you can only have 1 monitor. This usually isn't enough for me. (When this article was published, they were offering an additional free monitor for tweeting about them.)
Their lowest paid subscription is $14.95 per month (if monthly) for 10 up-time checks (at 1 minute intervals), but there are more features and options than UptimeRobot.
What Do You Use to monitor your hosting? Leave a comment below.
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What Do You Use to invest in the stock market? Leave a comment below.